Stroking

In Fast Food Nation by Eric Schlosser, he addresses how McDonalds uses the concept of "stroking"(74). Stroking is suppose to be a motivator for the employees. It is used by giving them positive feedback. This way when employees are told "you're doing a good job" or " keep up the good work" they feel appreciated and believe that the company they're working for treats them well and sincerely cares for them. The companies believe that by doing this the employees will be more flexible with their work schedules, get the job done more efficiently and faster and prevents/holds them back from asking for raises.  

Encroachment

The restaurant chains have become so obsessed with making money that the corporations have opened up fast food restaurants closer and closer to one another. This has caused a major conflict amongst the franchisors and franchisees. The franchisees complain that the new restaurants will draw away their customers, attracting them to the new locations. This is known as "encroachment". As you pass by Queens Blvd. you will notice a wide spread of encroachment of numerous franchises. In Eric Schlosser's Fast Food Nation he mentions how most franchises make their large profits from royalties based on their total sales which means more money for them (49). It's no wonder these corporations make massive amounts of money when all you see is bright flashy signs at every corner luring you in.