Stroking

In Fast Food Nation by Eric Schlosser, he addresses how McDonalds uses the concept of "stroking"(74). Stroking is suppose to be a motivator for the employees. It is used by giving them positive feedback. This way when employees are told "you're doing a good job" or " keep up the good work" they feel appreciated and believe that the company they're working for treats them well and sincerely cares for them. The companies believe that by doing this the employees will be more flexible with their work schedules, get the job done more efficiently and faster and prevents/holds them back from asking for raises.